Blog

  • Collection Drive for Gandhi Vallabh Ashram

    Added on June 15, 2011

    Capillary joined hands with Rotaract Club of Bangalore to organize a large collection drive for Gandhi Vallabh Ashram. The ashram houses 35 children and 15 senior citizen and provides them food, shelter & education. In addition to collecting usable clothes, books and toys etc., Capillary also helped the Rotaract Club to raise funds for the [...]

  • Capillary launches ‘ShopTalk’

    Added on June 14, 2011

    Continuing with our commitment to create a better relationship between retailers and their customer, Capillary has launched ‘ShopTalk’, a monthly e-newsletter exclusively for the retailers. Retail industry is dynamic, and new breakthroughs, innovations and concepts are born every day. ShopTalk aims to add value to their business with latest insights, technology trends and the information [...]

  • Retailers Crossword

    Added on May 30, 2011

    Are you a Retail Guru? Solve this Retailer’s Crossword and find out! You can also post the answers to our Facebook Page and find out who else has cracked it.

  • Case Study – Implementing Points Based Loyalty Program

    Added on May 30, 2011

    The Challenge In its ten years of existence, Indian Terrain has become synonymous with style and comfort. Today, the brand retails in more than 150 towns; has more than 70 Exclusive Brand Outlets across the country and many more stores in the pipeline. In 2009, Indian Terrain decided to introduce a loyalty program and Capillary [...]

  • Point of Purchase Analytics

    Added on May 30, 2011

    Right Insight actioned at the Right Time & Right Place lead to best Customer Engagement. Capillary’s instant engagement tool, Point of Purchase Analytics comes allows the retailer to interact with its customers in real-time. Point of Purchase Analytics creates instant correlation of the customer purchase with metrics like the customer purchase history, store inventory, category [...]

  • RetailerSpeak: A combined loyalty program proved to be more customer friendly

    Added on May 30, 2011

    Rachna Aggarwal Chief Executive Officer, Indus League Clothing Ltd. Last year, Indus League launched One League, integrating seven of its brands under one hybrid unified loyalty program. ShopTalk catches up with Rachna Aggawal, CEO, Indus League to know more about the program, its genesis and results so far… 1. Congratulations on the success of ONE [...]

  • The Evolution of Mobile Based Loyalty Marketing

    Added on May 30, 2011

    Krishna Kumar Mehra