• Supporting the analytics needs of business by analyzing data from multiple sources including Capillary CRM data & the external data from the clients
• Work with different lines of business to measure and track suitable metrics for efficiency and effectiveness
• Create holistic dashboards by pulling data from different data sources and reports for presentations to the client

Typical Deliverables:

• Collate the data into coherent and logical structures to produce periodic as well as one-off analyses to aid the decision makers.
• Data consolidation and validation.
• Weekly, monthly reports (using excel, SQL & automated reports).
• Effective and persuasive presentations (verbal and written) on the certain objective provided by the Client.

Skills Expected:

• Works effectively both independently and as a member of a cross functional team.
• Uses sound judgment to identify issues and escalates when appropriate.
• Contribute to improvements in processes (technical or business) used by analysts.
• Resolves disagreements and conflicts constructively, knows when to involve others.
• Learns from mistakes, takes action to apply the learnings and provides peer and team wide feedback for those in immediate area of focus.

Technical / Functional Skills:

• Using strong analytical skills provides insights as well as recommendations for changes and convinces key Company decision makers of business benefits of the proposed solutions.
• Handles multiple tasks, switches priorities and focuses as needed.

Experience/Qualification:

• 0-2 years (freshers or experience in analytics)
• BE/BTech : Preferably from premier institutes

Send your resumes to               :  aneesh.pr@capillary.co.in

Keywords                             : Analytics, Data Analytics, Data Management, SAS, SQL, VBA, Retail, CRM

• You will be part of an experienced and talented team developing cutting-edge customer engagement products on the server side.

Required Skills :

• Proficiency in PHP/MySQL (essential)
• Experience of object oriented programming / modular programming (essential)
• Understanding of MVC design patterns and frameworks (essential)
• Front-end development including jQuery (desirable, not essential).
• Understanding of Ajax (desirable, not essential).
• Smarty templating (desirable, not essential).
• Knowledge of the Linux command line (desirable, not essential).
• Commercial experience in Web Application development and / or software development (desirable, not essential).
• 1-4 yrs of experience.

Educational Qualification :

• BE/B.Tech from reputed engineering college like IIT’s, REC’s or BITS.

Send your resumes to career-tech@capillary.co.in

•    Working on development of scalable (analytic) application dealing with large datasets
•    Active involvement in the design discussions related to product (Expected to contribute to the product design.
•    Technically mentor junior developers.

Required Skills:

Group: Algorithms and Applied Analytics
•    Innovative, self motivated with passion for developing complex algorithmic components.
•    3-5 years experience in software development in Java with prior experience of delivering complex/algorithmic modules.
•    Strong coding skills with prior experience in developing complex/algorithmic applications in Java is a must.
•    Prior experience with development of analytic algorithms will be an added advantage.

Educational Qualification :

•    BE/B.Tech from reputed engineering college like IIT’s, REC’s or BITS.

Send your resumes to career-tech@capillary.co.in

Seeking a highly skilled .NET developer with a strong background in building scalable, predictable, high-quality and high-performance applications on the Microsoft technology stack. As a Developer, you will be responsible for building and maintaining internal and external facing web applications.

• Build new systems with .NET / ASP.NET / SQL Server.
• Develop new functionality on our existing software products.

Required Skills / Attributes :

•    3-5 years experience as a developer
•    1-2 years experience with .NET
•    Solid understanding of object-oriented programming and computer science foundations.
•    Deep knowledge of the .NET Framework, including Visual Studio 2008.
•    Strong knowledge of software implementation best practices.
•    Strong experience designing and working with n-tier architectures (UI, Business Logic Layer, Data Access Layer)
•    Ability to adapt quickly to an existing, complex environment.
•    Ability to adapt quickly to an existing, complex environment
•    Candidate should be a self-motivated, independent, detail oriented, responsible team-player and exhibit exceptional relationship management skills.
•    Passionate about building high-quality systems with software implementation best practices.

Educational Qualification:
•    Bachelor’s degree in Computer Science, Software Engineering or a related area is preferred.

Send your resumes to career-tech@capillary.co.in

• Leading & managing a team of Business Analysts/Senior Analyst and coordinating with the Client team to manage deliverables
• Supporting the Client facing teams by understanding the analytics requirements and business strategies to meet the agreed deadline
• Supporting the analytics needs of business by analyzing data from multiple sources including Capillary CRM data & the external data from the clients
• Work with different lines of business to measure and track suitable metrics for efficiency and effectiveness
• Training the team on different aspects of analysis, SQL, SAS, Statistical Modeling etc.

Required Skills

• Exceptional analytical skills with solid technical knowledge of analysis tools
• Ability to work independently and also leading a cross-domain and cross functional team
• Contribute to improvements in processes (technical or business) used by analysts.
• Resolves disagreements and conflicts constructively, knows when to involve others.
• 2-4 years of experience in Analytics (preferably retail analytics)
• Excellent written and interpersonal skills
• Proficient in MS Excel & Powerpoint
• Knowledge of data analytics tools like SQL/SAS and Statistics is a must

Send your resumes to analytics-careers@capillary.co.in

• Mentor an existing team of test engineers and foster passion for quality and customer focus in the test team

• Provide critical input into planning, design and development of test infrastructure at Capillary for both Client and Server teams.

• Strong technical background in testing and designing automation framework in services.

• Identify areas for improvement and drive test initiatives including development of test harnesses and tools

Requirements

• Demonstrated experience delivering results through collaboration across disciplines, feature teams, and partners

• Demonstrated experience working on shipping high quality products

• Ability to work in a fast-paced environment startup like that includes an aggressive release schedule

• Excellent written and verbal communication skills

• Bachelors or higher degree in Computer Science or other related technical discipline

• Experiences of managing teams consisting of 5-7 members

• 4-6 years Experience in industry

Education Qualifications:

• BE/B.Tech from reputed engineering college likes IIT’s, REC’s or BITS.

Send your resumes to career-tech@capillary.co.in

Keywords: Quality Assurance

• Function as single points of contact responsible for the overall health and performance of our OLTP and OLAP systems
• Develop scripts/tools to automate the deployment, administration, and monitoring of a large scale system
• Contribute to the overall design and specifications of our next generation applications.
• Work with dev team to harden, enhance, document, and generally improve the operability of our systems
• Assist in the configuration/build-out of new deployments to facilitate our constant growth.

Required Skills

• A BE / B.Tech / MCA / M.Tech / MS in computer sciences from one of the reputed Universities.
• At least 4-5 years of experience in web industry, with hands-on experience on multiple Unix variant high-end servers
• Excellent hands on Linux or UNIX or any similar variants; both administration and internals.
• Working knowledge of apache or any web servers
• Good understanding of apache logs, config, etc. and be able to debug the issues
• Should be able to interpret system condition by looking at system stats/profiles (e.g. CPU, Memory, Swap, disk capacity).
• Automation experience in infrastructure monitoring using open source tools like Nagios / Collectd
• Min 2 years hands on experience in 1 (preferably two) of Bash, Perl, PHP, Python
• Good team player with Strong verbal and written communication skills
• Ability to handle jobs independently if the need arises
• Quick Learner, able to grasp new techniques / technologies well
• Should be able to stretch beyond working hours when needed
• Prior experience with Amazon web services and Mysql would be an added plus

Send your resumes to career-tech@capillary.co.in

Keywords: Systems Administration

Segmentation is not a new concept to the Retailers. Looking into the analytics framework which has been developed over time, Segmentation was one of the traditional and easiest ways to target customers. Ever since the birth of commerce, every retailer has been segmenting his customers based on their gender, class, purchasing power etc. Analytics and segmentation were simply regarded as ‘experience’, ‘trader’s instinct’ or simply ‘gut feeling’. However, with the rapidly changing customer psyche, mere segmentation is not enough. To meet this challenge, statisticians started segregating customers into groups based on multiple dimensions or as it is formally known – Micro-segmentation.

Retailers worldwide observed that the response rates for mass campaigns have consistently been very low. Due to this, they revisited the customer databases and started campaigns targeted toward micro-segmented customer pools. India is a 1.2 Billion populated country with an intricate mix of cultures and taste, and with the number of options available in market today, the one-shoe-fits-all theory cannot sustain in such diverse population. The new expectations from customers can be met by providing an offer which is suitable to them and makes them feel special, which can be made possible using micro-segmentation.

In international markets, large retailers have already made headway using micro-segmentation. Retail major Tesco has started dividing its customer pool into 5000 micro-segments with 2.5 Lac personalized offers to target them with. Every retailer has experienced very high returns on micro-segmented campaigns, primarily due to personalization. It requires minimal investment when compared to other operational investments. To arrive at such high number of micro-segments, it is necessary to validate those segments while drilling down from 3 or 4 segments to 1000-fold more. This is not a one step process, in fact, it is required that it be proceeded in an experimental manner validating each level of drill down.

Marketing has always been an expensive proposition; the marketing managers are finding it very hard with each passing day to justify the cost of marketing and its impact on the business. Print, electronic, OOH – There is a massive clutter across all media which demands a bombardment to get the message through, be it ATL or BTL. On the other hand, micro-segmented campaigns allow the managers to validate each activity and garner profit from each one of them. With any plain vanilla offer, we have observed a response rate of 1.46%, which increases to 2.58% when the activities are personalized and sent to the right customers. Response rate can also go up to 25% based on the number of micro-segments, segment characteristics and design of the offers to that particular segment. Most of the time, running micro-segmented life cycle based campaigns along with Loyalty rewards can increase the topline sales by 5 – 10%. Simply put, it’s all about “Right offer to the Right customer @ the Right time”. Due to this, Micro-segmentation (Personalization) can also create Word of Mouth as similar to ATL, but for a lot less money.

Recently, one of the noted F&B brands, a Capillary client, adopted the next generation customer engagement solutions for their home delivery business in India. In a complete, end-to-end approach, Capillary Technologies designed separate lifecycle journeys for the different customer type. Based on the available customer data, specific offers were then created for each micro-segment which suited the customer’s taste as well as the purchase behavior. For example, within the ‘Golden Pool Premium’ customer segment, the customers were given a ‘non-aggressive offer’ which has standard discounts and offers which are suitable to the customer’s taste or benefits (in-store promotions) and a customer which is in ‘High Value Explorer’ segment will be given an ‘aggressive offer’ with more benefits if a purchase is made.

Capillary then clustered the customers based on their behavioral indicator such as preferred day and time for ordering – weekday or weekend, lunch or dinner, customer spend etc. and use these to trigger the campaigns. This enabled the F&B Client to reach out to the customer when she is most receptive to these offers and therefore increase the acceptability of the offer. For example, using Micro-segmentation, Capillary identifies that a particular family of 4 members, often calls on Saturday afternoons to order the food. Using this information, the system can identify the right offer and send an SMS to her on Friday evening or Saturday e.g. Dear Mary, Enjoy your Saturday afternoon with your “favorite food”. Your voucher code is ASD313. Call at xxxxxxxx to place your order now. Within days of the launch, we witnessed a phenomenal increase in the hit-rate across all micro-segments. Customers also found these campaigns accurately relevant and thus responded to each campaign favorably.

Though micro-segmentation is a powerful tool, it also relies on some factors to produce the best results. Ideally, the volume of customer data should be huge. Large data allows the customers to be micro-segmented in a much deeper level, thus increasing the level of accuracy. The diversity of the customer pool also plays a crucial role, varied cultures and characteristics define the different segments much better. The right time to micro-segment is when the market is saturated or retailer is losing to the competitors. These are clear indicators that the customer is asking for a “Differentiation” and the campaign response rates are not favorable, thus creating the need to micro-segment and reassess the marketing activities.

It will also help the retailer to identify the right offer from the pool of offers and personalize them as per customer needs. Moreover, it increases the customer retention with a visible rise in the repeat business. Micro-segmentation, when done correctly, can increase the brand loyalty manifolds, within a short period of time, truly bringing the retailer to the next stage of retail evolution – The Personalization Era.

(Sridhar is the Vice President – Analytics at Capillary Technologies)

It has been a very exciting few weeks for Capillary. We have been recognized on various platforms and awarded for our entrepreneurial journey from Retail, Technology and Entrepreneur communities.

Capillary had the privilege to be invited as a speaker in India Retail Forum 2011. Our cofounder Krishna Mehra was part of the panel discussion – Role of Analytics & Data Mining in Understanding Buyer Behavior and Improving Performance. Capillary was also the sponsor for the ‘Best IRF Speaker’ contest. Our cofounder, Ajay Modani and Yashwanth Madhusudan, Vice-President – Business Development gave away the prizes to the three top speakers decided by audience voting during IRF.

Our Awards showcase now includes:

• TechSparks 2011 – Most Innovative Technology Company
• TiECon Delhi 2011 – TiE Entrepreneurial Excellence Award
• NASSCOM EMERGE 50: Finalists – EMERGE Startups

Aneesh Reddy, CEO, Capillary Technologies receiving the TiE Entrepreneurial Excellence Awards at TiECon Delhi 2011

Continuing with our winning streak, Capillary was selected as the winner of the TiE-Lumis Entrepreneurial Excellence Awards at The Indus Entrepreneurs (TiE) Delhi chapter’s annual event TiECon Delhi 2011 on 30 September 2011. Each year, TiE Delhi recognizes early stage entrepreneurs who started and have achieved a certain degree of success. A strong panel of experts choose the best, who get the opportunity to present to the TiEcon audience.

Delhi Chapter is among the largest and most vibrant across the vast TiE network. In the last 10 years, it has emerged as the forum of choice for startups, serial entrepreneurs, VC and angel investors, policy makers and academia. The jury panel was headed by TiE Delhi NCR President Sanjeev Bikhchanani, Yo China’s Ashish Kapoor and Lumis Partners’ MD Sandeep Sinha. Three startups, including Capillary were chosen from a pool of over 150 startups in India for the top three slots.