The Quick Service Restaurants (QSRs) runs on a high volume of customers. Both the QSR formats – Dine-in and Take Away, rely on high rate of repeat visits. Each customer has a different taste preference which controls his repeat visit frequency. Capillary aims to help the QSR businesses to WOW – SURPRISE – DELIGHT its customers, by understanding their patronage. Using Capillary’s technology, QSR businesses are able to measure the extent of loyalty for different customers segments and create the right customer experience for each of these segments.
Not Discounts but Delights
When it comes to QSR, discounts are only effective as long as it meets the customer’s preferences. Capillary can help QSRs to monetize loyalty by enhancing customer experience and rewarding the customers the right way.
In QSR business, Capillary maximizes customer delight factor by making the gratifications more personalized yet non-intrusive. A ‘Delight’ could be in a discount in customer’s bill, a free dessert, or a branded T-shirt, based on the customer’s profile.
Capillary’s SHARP© (SHopkeeper Assistance through Real-time Prediction) solutions empower storefronts to run real time analytics on customers at the time of purchase and suggests offers which will appeal to the customer, right at the Point of Sale! This Instant Gratification helps QSRs to run instant crosselling campaigns and can lead to as much as 30% redemption rate.
Scientific Use of data
Customers speak to the QSRs all the time, when a purchase is made, or not made. The answers to all challenges faced by a QSR lie in the data collected from the customers. Capillary runs deep levels of analytics on these data to find answers questions on spend behavior, purchase frequency, lapsation etc.
Using these advanced statistical techniques, Capillary’s Campaign Simulator for runs through millions of bytes of data to create a scenario which can serve as a powerful tool for Predictive Analytics & Decision Optimization. Using the Campaign Simulator, a QSR Marketing Manager can predict the effectiveness of a campaign before running it and change it accordingly, ensuring the best results everytime.
