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Engagement in the “Instant” World
The most famous quote in retail world is ‘Customer is King’. But when she has a line of retailers as suitors, it is only natural that it will require a lot more than vanilla marketing to win her over. And just like everything in our lives, the loyalty program has to evolve to make more sense to today’s consumers.
For most consumers, the world has become faster, with more choices, multiple channels competing for her attention as well as thousands of personal conversations brands have with her all the time. In this time, being able to break the clutter and create a connect at the right time is critical – and what better time to start that conversation than when the customer is in the store, on the mobile phone – the medium she carries all the time – and engage with her in real-time.. Read More….
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SHARP (Real Time Analytics)
‘SHopkeeper Assistance through Real-time Prediction’ or SHARP, a solution exclusive to Capillary, can run instant customized cross-selling in-store campaigns. For the multi-category formats, the biggest challenge is to entice customers to shop across all categories. Customers have a tendency to be partial to one or a few category of products offered by a store but not the others.Read More….
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The latest wave in marketing, Facebook Deals has already begun to find acceptance among mobile and social media experts. Its unique structure ensures reaching out to the right audience using demographics, while protecting the consumers’ privacy. Despite its limitations, Facebook Deals is bound to have great impact on retailers’ marketing and customer engagement strategies in coming days. Mobile Marketer brings you a complete report on the potential of Facebook Deals: Read More….
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Vinay Sharma
COO, Maya by Gitanjali
Positioned as a lifestyle store for the women, ‘Maya by Gitanjali’ has been constantly innovating itself to ensure customer delight. Vinay Sharma, Chief Operating Officer, speaks to ShopTalk about their loyalty program ‘Maya Club’, their in-store and social media campaigns and future marketing strategies.
Read More….
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INDIA
13 August – Raksha Bandhan
15 August – Independence Day
19 August – Parsi New Year
22 August – Krishna Janmashtami
26 August – Jamat-ul-Vida
30 August – Id-ul-Fitar
MIDDLE EAST
Start of Ramadan – 1 August
Eid al-Fitr End of Ramadan,
3-days public holiday
- 30 August
- 31 August
- 1 September
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Head Office: 147/1, 20th Main, 1st Stage, BTM Layout, Bangalore – 560068, Ph: +91 80 49074600
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