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The Evolution of Mobile Based Loyalty Marketing
The arrival of the mobile phone, one of the most disruptive pieces of technology ever developed has changed the human civilization radically over last two decades. With almost 4.9 billion subscribers (77% of the world population) today, the mobile as a device is at once personal; its always on, always present, and always connected, and has changed some of our most deeply set habits.
In the same time, the customer herself has changed; she doesn’t carry loyalty cards all the time or remembers the long membership numbers. The mobile phone as a device plugs in beautifully to the changing shopper behavior and rapid proliferation of plastic cards: simplifying the consumer interface and making the loyalty programs easy to participate and maintain.Read More….
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Implementing Points Based Loyalty Program
After being synonymous with style and comfort for eight years, in 2009 Indian Terrain decided to introduce a loyalty program. Capillary stepped in to design and implement a personalized brand new loyalty program and to train the store staff to execute it to get faster results. In mid 2009, Indian Terrain launched ‘Members Only’, an exclusive loyalty program for its Patrons. Within months, Members Only acquired a tremendous number of members and improved Indian Terrain’s sales through higher frequency of visits, latency and customer’s wallet share. Read More….
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Point of Purchase Analytics
How many times your customer has put back a matching trouser/skirt with a shirt he/she has just bought? How many of your customers have given in to the temptation of an Irresistible Deal?
Capillary’s Point of Purchase Analytics, a Vouchering System which runs on a Dynamic Rules Engine that helps the brands to customize offers according to the customer purchase behavior, and issue them through mobile vouchers INSTANTLY! Read More….
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Continuing with the commitment to create a better relationship between retailers and their customer, Capillary has launched ‘ShopTalk’, a monthly e-newsletter exclusively for the retailers. Through ShopTalk, Capillary aims to add value to retailers’ business with latest insights, technology trends and the information which matters to them most. We are sure that our readers will find ShopTalk an informative read. Read More….
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Rachna Aggarwal
CEO, Indus League Clothing Ltd.
Last year, Indus League launched One League, integrating seven of its brands under one hybrid unified loyalty program,. ShopTalk catches up with Rachna Aggawal, CEO, Indus League to know more about the program, its genesis and results so far…
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How well do you know the world of retail? Do you know its history and keep track of the hottest buzzwords, The latest trends in the industry? You can test yourself and have some fun along the way with our unique Retailer’s Croosword.
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