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Dawn of the Personalization Era
Segmentation is not a new concept but a traditional and one of the easiest ways to target customers. Age old ‘gut feeling’ evolved when statisticians started segregating Customers into groups based on multiple dimensions, creating what was formally known as ‘Micro-segmentation’. With any plain vanilla offer, we have observed a response rate of 1.46%, which increases to 2.58% when activities are personalized and sent to the right customers. Response rate can also go up to 25% based on the number of micro-segments, segment characteristics and design of offers to that particular segment. Usually, running micro-segmented life cycle based campaigns along with Loyalty Rewards can increase top line sales by 5 to 10%. Simply put, it is all about “Right offer to the Right Customer @ the Right Time”.
Micro-segmentation also helps the Retailer identify the right offer from a pool of offers and personalize them on a per-customer needs. Moreover, it increases customer retention with a visible rise in repeat business. When done correctly, micro-segmentation can within a short period of time, increase brand loyalty manifold and truly bringing the Retailer to the next stage of retail evolution – The Personalization Era.
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Capillary completed three years this August. Three years of reinventing retail marketing, growing from a handful of people to a 150 strong team and evolving from a startup to a Multinational Company! Today Capillary is not just another startup, but one of the fastest emerging tech companies with more than 100 clients and over 6000 store deployments.
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It has been a very exciting few weeks for Capillary. We have been recognized on various platforms and awarded for our entrepreneurial journey. Capillary also had the privilege to be invited as a speaker in India Retail Forum 2011. Our cofounder Krishna Mehra was part of the panel discussion – Role of Analytics & Data Mining in Understanding Buyer Behavior and Improving Performance.
Our Awards Showcase now includes:
- TechSparks 2011 – Most Innovative Technology Company
- TiECon Delhi 2011 – TiE Entrepreneurial Excellence Award
- NASSCOM EMERGE 50:Finalists – EMERGE Startups
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When we decided to launch a Loyalty Program, which was essentially our calling card to potential clients, we researched on many companies before discovering the unique artistry of Capillary. Along the way, we discovered that Capillary was one of the most customer service-oriented companies that we’ve ever come across! They were willing to listen to our ideas, yet always have their own exceptional suggestions that added so much more to our project. We look forward to maintaining a positive and productive relationship in the future with Capillary as our company grows and evolves.
Needless to say, I highly recommend Capillary !
Amin Virji
Managing Director, Inc.5
Capillary is a very robust solution for brands to manage their customer relationships. The team is dynamic and efficient and understands the needs of brands well. The turnaround time for rollout is amazing. We are happy with Capillary as one of our key partners in Retail growth.
Shitanshu Jhunjhunwalla
Director, Turtle Ltd.
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Capillary Technologies Pvt. Ltd. Corporate Office: 147/1, 20th Main, 1st Stage, BTM Layout, Bangalore – 560068 Ph: +91 80 49074664
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