Analytics

The Right Insight actioned at the Right Time & Right Place leads to best Customer Engagement solutions. At Capillary, we harness the power of Data and deliver actionable insights using our proprietary tools Capillary combines its !nTouch platform with superior data analytics and business intelligence that helps in client’s decision making process in order to drive sales and higher ROI.

Capillary’s Analytics Division is well equipped, with an in-depth understanding of best practices in loyalty & is experienced with handling customized programs for 50+ different brands across sectors like apparel, footwear, hyper marts, mobiles, salons, etc. Using existing customer data, Capillary’s Analytics tools can help retailer to know just about every aspect of their customer’s behavior with an unmatched precision. This knowledge allows Capillary to create and execute well designed marketing campaigns for its clients and produce unprecedented results.

Capillary’s Proprietary Analytics Tools

CONQUEST (Customizable Business Intelligence )

Conquest is an easy to use Web based UI which allows the client to obtain vital customer information with few clicks. It is integrated with Campaign Module with Email/SMS capabilities and can be managed by clients directly. Conquest can track performance and various metrics including Campaign Performance, SKU/Category/Brand Crosstabs etc. It is also equipped to produce Data Validation & Data Quality Checking, Fraud Prevention reports.

IntelliFocus (Pattern Mining)

IntelliFocus helps the client to ask the right questions and get the answers from the data, focusing on most interesting patterns and create rules to exploit it. IntelliFocus is integrated with Conquest framework and can perform functions like clustering & segmenting users /stores / SKUs for similar behavior. With advanced data mining algorithms like apriori, sequential pattern mining , decision trees and SVM at work in the backend, the key account managers can gather customer behavior intelligence in no time.

Campaign Simulator (Predictive Analytics & Decision Optimization)

Capillary’s Campaign Simulator creates different scenarios based on the existing purchase data to determine buying patterns and customer behavior to predict performance of a campaign. Using advanced statistical techniques like Causal modeling and Boosting to model future impact of a business decision, the Campaign Simulator can arrive at results in no time and present them through simple yet effective diagrams.

Answers burning questions like: If we implement this campaign how much will my redemption rate increase? Given past records, is this the best campaign that we can run?

SHARP  (Real Time Analytics)

‘SHopkeeper Assistance through Real-time Prediction’ or SHARP, a solution exclusive to Capillary, can run instant customized cross-selling campaigns when the customer is in the store. The customization can be done on various levels, including, customer behaviour attributes, basket contents, category presence, store attributes, environmental factors etc. The rules are automatically set up on the back-end, transferred to the stores and executed, performance can be tracked and rules can be tweaked through the dashboard. SHARP has proved to be a crucial factor in increasing redemptions yielding as much as 30% increase in some cases and is very useful for low-frequency purchases.

Bespoke Analytics

With an Analytics Team with relevant skills in retail analytics and statistics from noted institutions and organizations like IITs, Dunhumby,  FICO, Capillary can undertake any additional analytics related assignment required by clients. With our collective experience in various industries and retail verticals, we possess an acute sense of markets which is used to deliver highly personalized analytics solutions for our clients.