Campaign Simulator

Capillary’s Campaign Simulator creates different scenarios based on the existing purchase data to determine buying patterns and customer behavior to predict performance of a campaign.  The client, thus is able to make the right decisions and design the campaigns to deliver best results and reaching their marketing objectives swiftly.

• Use advanced statistical techniques like Causal modeling and Boosting to model future impact of a business decision
• Use influence diagram to model business optimization problems in a simple way
• Answers burning questions like: If we implement this campaign how much will my redemption rate increase? Given past records, Is this the best campaign that we can run?