Capillary’s customer engagement solution !nTouch allows companies to create and manage a powerful customer engagement program to delight customers at every step, right from registration to rewards. Capillary’s patent pending cloud + mobile platform helps retailers to increase their business while keeping the operating costs at minimum. !nTouch offers a card less, paper less loyalty program which captures large volumes of relevant customer data and generate RoI from first month itself!
Using !nTouch, the storefronts can process customer information in a matter of seconds. The platform allows the retailer to constantly follow their customers, allowing them to understand the purchase patterns, preferences and hence highly customized loyalty based campaigns, and driving the business effectively. The superior technology of !nTouch runs real-time, instant analytics on every purchase made within seconds from the transaction done and allows the retailer to gratify the customer instantly with rewards, gifts and discounts which they can make use of, which they can appreciate thus enhancing their loyalty towards the brand.
Operating on !n Touch is also cost effective for the retailer due to its per-store-per-month pricing model which requires no Capital Expenditure. It works with leading POS providers including Ginesys, Shopper, Retail PRO, SAP Traversity etc. without investment for IT.
Through its Data Auto Pick, !nTouch syncs with the POS directly and avoids any possibility of duplication and frauds through manual intervention. !nTouch provides enhanced protection through its in-built automated module to track and stops cashier fraud.
Capillary’s continuous monitoring and training of store managers & cashiers ensures high usage and better RoI from first day of operation. Where most other loyalty programs take nearly 2 years to realize, !nTouch can make a difference in customer loyalty, engagement and thus sales within a month of commencement and can produce results up to 15times of the existing loyalty program within weeks of operation.
Maximize Customer Acquisition & Retention
With a powerful yet easy to use interface, !n Touch allows the retailer to obtain and manage relevant data without taking too much of customer’s time. This is a completely paperless, hassle-free process which doesn’t require the customer to stand in long queues and fill up forms, thus saving her time as well as enabling storefronts to process more registrations in shorter span of time.
!n Touch has the comprehensive functionality to run different type of customized loyalty programs – points, slabs, milestones etc. as per the retailer’s requirement. Using !nTouch alone, the retailer can manage various customer engagement activities like Points Bank, Gift Vouchers, Cross-Promos, Design Activities, Activations, etc. creating a unified platform for all marketing efforts.
!nTouch also offers the option of running Closed Loop Referral programs to increase customer advocacy. These programs are designed as a Multilevel marketing based point system, creating word-of-mouth publicity for the retailer’s brand and increase customer acquisition.
Multimedia Engagement
!nTouch allows you to reach your customer through various media, at the right time with the right communication.
Only !nTouch allows a retailer to initiate real-time in-store communication to the customer, by right instant offers through its Dynamic Instant Vouchering system to the customer while making a purchase. This increases customer delight and visible increase in the redemption rate (10-12% increase).
!nTouch also leverages the power of web by integrating various communication media like emailers, social networking sites and microsites for enhanced customer interaction.
Enhance Customer Delight
!nTouch’s smart technology lets the retailer reach out to the customer at all the right occasions throughout the year. From Birthdays, anniversaries to new product arrivals and special previews to the End of Season Sales, !n Touch is a single point for all relevant reminders and communications to the customers.
!n Touch is equipped to analyse and classify the customer base into various pools based on factors like gender, frequency of visits, average bill value, purchase patterns etc., thus enabling the retailer to target the right customer profile for their promotional activities. As a result, the customers engagement activities are more focused therefore increasing customer delight.
Moreover, The retailer can track the Actual Return On Investment for every customer interaction through the !nTouch Dashboards.
