Archives

• RetailerSpeak: A Mobile loyalty platform allows us to keep in touch with our customers on a personal level

  Vinay Sharma Chief Operating Officer, Maya by Gitanjali   Positioned as a lifestyle store for the women, ‘Maya by Gitanjali’ has been constantly innovating itself to ensure customer delight. Vinay Sharma, Chief Operating Officer, speaks to ShopTalk about their loyalty program ‘Maya Club’, their in-store and social media campaigns and future marketing strategies. What motivated [...]

• Case Study – Implementing Points Based Loyalty Program

  The Challenge In its ten years of existence, Indian Terrain has become synonymous with style and comfort. Today, the brand retails in more than 150 towns; has more than 70 Exclusive Brand Outlets across the country and many more stores in the pipeline. In 2009, Indian Terrain decided to introduce a loyalty program and Capillary [...]

• RetailerSpeak: A combined loyalty program proved to be more customer friendly

  Rachna Aggarwal Chief Executive Officer, Indus League Clothing Ltd. Last year, Indus League launched One League, integrating seven of its brands under one hybrid unified loyalty program. ShopTalk catches up with Rachna Aggawal, CEO, Indus League to know more about the program, its genesis and results so far… 1. Congratulations on the success of ONE [...]