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A cashier interaction is the final stage of a retailers’ marketing strategy, therefore it is only natural to empower them to be the most powerful asset in a marketing campaign. ‘SHopkeeper Assistance through Real-time Prediction’ or SHARP, a solution exclusive to Capillary, can help the storefronts to run instant customized cross-selling recommendations and campaigns when [...]
Vinay Sharma Chief Operating Officer, Maya by Gitanjali Positioned as a lifestyle store for the women, ‘Maya by Gitanjali’ has been constantly innovating itself to ensure customer delight. Vinay Sharma, Chief Operating Officer, speaks to ShopTalk about their loyalty program ‘Maya Club’, their in-store and social media campaigns and future marketing strategies. What motivated [...]
Krishna Mehra
Continuing with our commitment to create a better relationship between retailers and their customer, Capillary has launched ‘ShopTalk’, a monthly e-newsletter exclusively for the retailers. Retail industry is dynamic, and new breakthroughs, innovations and concepts are born every day. ShopTalk aims to add value to their business with latest insights, technology trends and the information [...]
Are you a Retail Guru? Solve this Retailer’s Crossword and find out! You can also post the answers to our Facebook Page and find out who else has cracked it.
The Challenge In its ten years of existence, Indian Terrain has become synonymous with style and comfort. Today, the brand retails in more than 150 towns; has more than 70 Exclusive Brand Outlets across the country and many more stores in the pipeline. In 2009, Indian Terrain decided to introduce a loyalty program and Capillary [...]
Right Insight actioned at the Right Time & Right Place lead to best Customer Engagement. Capillary’s instant engagement tool, Point of Purchase Analytics comes allows the retailer to interact with its customers in real-time. Point of Purchase Analytics creates instant correlation of the customer purchase with metrics like the customer purchase history, store inventory, category [...]
Rachna Aggarwal Chief Executive Officer, Indus League Clothing Ltd. Last year, Indus League launched One League, integrating seven of its brands under one hybrid unified loyalty program. ShopTalk catches up with Rachna Aggawal, CEO, Indus League to know more about the program, its genesis and results so far… 1. Congratulations on the success of ONE [...]
Krishna Kumar Mehra